Coco Fresh Tea & Juice Website and Mobile Redesign

CoCo Fresh Tea & Juice is a bubble tea shop in New York City. The first store opening is right across from Baruch College. Coco is dedicated to making fresh, healthy drinks and introducing new drinks to the market.

To execute this UI/UX website redesign I first picked the pages I wanted to focus on which are the Menu, Franchise, and Download of the App. I then researched the current Coco Fresh Tea & Juice website. I created a questionnaire on the current features and functionality of the website. Through this questionnaire, I asked questions that focused on different flaws and problems that the pages have as well as the possible improvements that can be implemented in the new version of the pages.

One of the findings through the questionnaire was that the current CoCo website has a lot of information that can be overwhelming to different users on all the pages. Another finding is the Menu page in the mobile version is almost a never-ending scrolling page and no return button. The desktop version of the Franchise page has a lot of information that is not organized and aligned. The improvements identified are organizing the text and images side by side in the desktop version of the Fanshice page and having instructions and a description of the loyalty program on the Download of the App page. Another identifier is having a scroll menu that loads the bubble tea options for both mobile and desktop versions.

This new version of the CoCo Fresh Tea & Juice Website is easier to navigate and easy to use. The bright orange references the original iconic CoCo Fresh Tea & Juice color and gives it a nice look. The soft pink is a new look to the brand that brings more color to the design. The redesign of the pages aims to make a simple layout that is simple to navigate for users while giving a fresh, friendly, welcoming, and vibrant look.

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