Stryker's rebrand is a more modern design of the original brand. The original brand was very dull and did not bring attention to the brand. The new approach to the brand is to look modern while illustrating the innovation and sustainability in the products the company produces while giving trust and health to its customers. Through this project, I was able to interview a few people about the current brand of Stryker and compare it to what they see Strkyer as. Some of the findings related to the interviews were the Brand before the resign was not memorable and dull.